This webinar showcases how companies in relationship-focused industries are using Business Process Management (BPM) technology to build customer-centric cultures and gain a competitive edge despite the poor economic climate.

Join Michael Thompson, BPM Practice Director at Ovum/Butler Group and Justin Thomas, Managing Director of Appian Europe, as they discuss the economic imperatives for process improvement and use case studies to illustrate how BPM connects the people and systems involved in client-impacting processes to:

• Provide the right information to employees and customers in real-time for better decision making
• Facilitate seamless integration of core systems to become more agile
• Comply with multiple regulations while securing personal information and maintaining customers' privacy
• Enhance brand recognition through improved customer service

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